PRODUCT STORYFor her debut collection with PUMA, JAHNKOY brings her signature aesthetic to streetwear silhouettes, reimagining them with artisanal detailing and vibrant patterns. Russian traditional ornaments and folk references remind us that clothing is a sacred protection for our bodies and souls – and is something worth valuing. This collection aims to reestablish cultural wear, reintroduce traditional way of dress in contemporary language, and start the evolution towards a stronger, more sustainable, harmonious, and culturally enhanced world.
JAHNKOY's vision is on full display in this hoodie from the collection. She introduces cultural prints and sustainably sourced materials to a PUMA classic- educating and evolving the way we think about fashion through modern streetwear.
- Relaxed fit
- Hooded closure with adjustable drawcord
- Rib cuffs and hem
- Raglan sleeves for freedom of movement
- High kangaroo pocket with interior zip pocket
- Red and black cross stitching symbolizing JAHNKOY's signature design
- Graphic rubber prints throughout
- PUMA Cat Logo x JAHNKOY print at left chest
- Close All Fastenings
- Do Not Iron Accessories/Trims
- Do Not Iron Print
- Use Only Mild Detergent
- Wash Garment Inside Out
- Wash With Similar Colours