Some say the world is changing too fast. We say it’s not changing fast enough. Injustice. Discrimination. Inequality. These issues are not slowing down. So neither will we. Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. Individuals like former Olympian Tommie Smith, who inspired all races, religions, and nations to join together around justice and acceptance for all. In 2018, we established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture, pushing for equity, equality, and human rights for all. To support leaders and organizations who inspire real change with real action.
A SALUTE TO BLACK CULTURE
To celebrate Black History Month, PUMA is proud to partner with the Schomburg Center for Research in Black Culture. The Schomburg Center works to preserve artifacts, history, and culture from across the diaspora. Our partnership champions education, empowerment, and cultural enrichment through scholarly endeavors, funding initiatives, and more. To kick off the multi-year collaboration, PUMA’s employee-led collective of Black creatives, We Are Legends, has designed a limited PUMA x Schomburg Center collection entitled “Deeply Rooted," launching 2/19.
CELEBRATE TOMMIE SMITH’S LEGACY
In 1968 at the Mexico City World Games, Tommie Smith stepped onto the podium, raised his fist, and changed the course of history. The Icons of Unity collection represents PUMA and Tommie’s ongoing dedication to striving for peace, justice, equality, and dignity. These four pillars are translated into bold graphics and colors in this hopeful, powerful streetwear collection.
We’re partnering with The Trevor Project
to take #REFORM into the locker room.
Our goal: safer and more inclusive environments
for LGBTQIA+ youth athletes.
The time is now – are you in?
THE MEDIUM IS THE MESSAGE
We celebrate AAPI Heritage Month with a special screening of The Medium is the Message - a mini-documentary about the inspiration behind our PUMA x STAPLE GIDRA collection and the history of AAPI activism.