PUMA x HELLY HANSEN
INTO THE ARCTIC
PUMA x HELLY HANSEN
For over 140 years, Helly Hansen has been paving the way in professional gear for sports and workwear, both on land and
at sea. Their performance ski and sailing gear is designed to endure the planet’s harshest environments, so adventurers
can continue to explore, search, and discover – wherever they may be. The third season of PUMA x HELLY HANSEN takes
inspiration from cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a futuristic
look and feel, with stormCELL technology, polarized fleece, and reflective detailing.
PUMA x CENTRAL SAINT MARTINS
FOR THE LOVE OF WATER
PUMA x ATTÈMPT
HACK THE ARCHIVE
PUMA x THE HUNDREDS
A HOPEFUL FUTURE
PUMA x KIDSUPER STUDIOS
PLAY CREATIVE
PUMA BY PUMA
ONE FOR THE AGES
PUMA x VON DUTCH
EVERYTHING IS IN THE SUBCONSCIOUS
SELECT
Select is how we define and re-define ourselves. This is where we try new things, take risks, and let artists and designers run free with imagination. Because doing the same old thing has never been the PUMA way. Since 1948, PUMA has pushed boundaries and buttons to produce a future that’s bolder and brighter. This season, we find new ways to evolve heritage icons into modern icons, innovating from within and pairing with artistic, influential, and game-changing collaborators to move the worlds of sport and fashion forward. These collections are the result of every limit pushed to produce a game that’s fresher than ever. Try to keep up.