Rudolf Dassler didn’t set out to create the fastest sports brand in the world – but in 1948, that’s exactly what he did. More than 70 years later, PUMA continues to push the limits of sport and culture with the same speed, innovation, and creativity in mind. The XS 7000 OG from the PUMA Archives is reissued here, with OG PUMA DISC technology and special edition updates to celebrate the iconic Formstrip and the PUMA legacy.