PUMA by PUMA looks back at the highlights of our brand's history, from its most iconic designs to its most inspiring moments. The result is a fresh collection that brings our legacy into a new era with a range of authentic, on-trend looks. The PUMA x PUMA Wild Rider Sneakers are a nod to our sporting heritage and a celebration of cutting-edge streetstyle, delivering an understated basketball vibe with a dynamic layered midsole, an eye-popping contrast lining and retro lettering.