Wild Rider brings a whole new dimension to PUMA Rider family in the same way that Kool-Aid brings unmatched deliciousness to so many of us. It’s about time they met for a fresh colab. Introducing the Wild Rider Kool-Aid. It’s a refreshing take on the PUMA Wild Rider complete with Kool-Aid branding elements, like a tonal cracked pattern reminiscent of the iconic brick walls the Kool-Aid Man is always crashing through, and a bold white, red and blue colorway. Lace up a pair and bring Kool-Aid and PUMA vibes wherever you step.