We offer various financial incentives that might qualify as a “financial incentive” program under the CCPA. For example, we may provide discounts, coupons and other benefits for customers who sign up to receive our marketing emails or join our loyalty program. When you participate in a financial incentive, we may collect Personal Information from you, such as identifiers such as your name and email address and commercial information such as your purchase history. Participation in financial incentive program is optional for California consumers and any terms and conditions will be made available at the point of opt-in. You can opt into a financial incentive by following the sign-up or participation instructions provided, and you have the ability to opt-out of the financial incentive, or our subsequent use of your Personal Information in connection with a financial incentive, at any time by contacting us as set out above, or as otherwise described in program terms, or by making a deletion request. We equate the value of Personal Information collected in connection with a financial incentive program to our cost of operating the program (excluding the value of the benefits provided, many of which are intangible and vary from time-to-time and person-to-person), and deem the value of the benefits as reasonably related to the value of Personal Information collected based on the voluntary nature of program participation. If you do not believe that the value you receive is reasonably related to the value of your applicable Personal Information, do not participate.