We Are Legends is PUMA’s first employee-led collective of Black creatives that celebrate Black culture through design and fashion. Designed as an affirmation, WAL aims to empower a new era of Black creatives through their 3 pillars of community, education, and donation. WAL is partnering with the Schomburg Center for Research in Black Culture to celebrate Black History Month with a brand-new collection—Deeply Rooted. This collection pays homage to the center and its work preserving artifacts, rich history, and vibrant culture from across the diaspora and global Black community.