INTRODUCING WE ARE LEGENDS
PUMA'S ALL BLACK, INTERNALLY LED DESIGN COLLECTIVE
THE MAKING OF MAS CAMP
The WAL team creates all of their collections from the ground up. From creative concepting, to color selection, to the final silhouettes, the team works collaboratively to tell a cohesive and meaningful story through color, pattern, and design.
MEET THE WE ARE LEGENDS TEAM
The WAL team is composed of PUMA team members from a variety of backgrounds and skills sets who came together to create collections that celebrate the rich history of black culture with bold fashion and eye-catching designs. They take their cues from those who inspire and empower others. Their mantra: By lifting one person up, you help lift up all.
RoBerta Baker-Lundy is an experienced apparel designer with Puma. As a creative thinker, RoBerta can use her skills to shape a garment's look, feel and flow, using the entire world as her inspiration. These design capabilities allow her to find cutting-edge designs that will continue to push the envelope at Puma.
Melina White is a Senior Technical Designer at PUMA. With over 15 years of experience, Melina is focused on creating designs that make your feel comfortable.
As the Team Head of Graphic Design for Basketball, Stan he blends his entrepreneurial spirit with a passion for storytelling and problem-solving. His expertise encompasses sketching, typography, and color theory – all fused with a keen eye for detail and texture. Stan thrives on translating ideas into captivating visual narratives.
Noelani, an Apparel Designer at PUMA, supported the team in ideating initial concepts for WAL Carnival and designing some of the menswear pieces of the collection.