In 1968, amid a worldwide shift towards casual fashion in counterculture, PUMA released what would become their first lifestyle shoe, the Suede. Its release helped jumpstart the casual sneaker trend that would forever change the course of fashion history.

For decades, the Suede has been the prime partner for the fashion forward, never outshining its wearer but instead appropriately complementing them while allowing their individuality to be expressed as authentically as possible. And now, a new generation of young cultural and style icons have taken the torch and are continuing to keep the Suede’s legacy as an elevated sneaker alternative moving forward.

Suede’s ability to navigate such a wide variety of spaces lies within its timeless design. Since ’68, Suede has been embraced and loved by those who know cool. Athletes, actors, musicians, and icons alike have been rocking suedes for over 50 years.