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PUMA x SOPHIA WEBSTER
British footwear designer Sophia Webster and her cult following are on the rise. Her hand-drawn designs have been translated into dazzling heels, flats, and espadrilles worn by fashion icons the world over. This season, PUMA x SOPHIA WEBSTER ventures into the urban jungle for an exotic take on streetwear.
PUMA x BALMAIN
CREATED WITH CARA DELEVINGNE
PUMA x SONIC
Faster than ever.
PUMA x RUBIK'S
Play to win.
PUMA x ADER ERROR
Under creativity.
PUMA x HELLO KITTY
Sporty and sweet.
PUMA x JAHNKOY
Forever forward.
PUMA x TETRIS
The perfect fit.
PUMA x LES BENJAMINS
Lost and found.
PUMA x HELLY HANSEN
City meets nature.
SELECT
Select is how we define and re-define ourselves. This is where we try new things, take risks, and let artists and designers run free with imagination. Because doing the same old thing has never been the PUMA way. Since 1948, PUMA has pushed boundaries and buttons to produce a future that’s bolder and brighter. This season, we find new ways to evolve heritage icons into modern icons, innovating from within and pairing with artistic, influential, and game-changing collaborators to move the worlds of sport and fashion forward. These collections are the result of every limit pushed to produce a game that’s fresher than ever. Try to keep up.