PRODUCT STORYFor her debut collection with PUMA, JAHNKOY brings her signature aesthetic to streetwear silhouettes, reimagining them with artisanal detailing and vibrant patterns. Russian traditional ornaments and folk references remind us that clothing is a sacred protection for our bodies and souls – and is something worth valuing. This collection aims to reestablish cultural wear, reintroduce traditional way of dress in contemporary language, and start the evolution towards a stronger, more sustainable, harmonious, and culturally enhanced world.
PUMA x JAHNKOY introduces complex ideas about culture and clothing in a way that is accessible to everyone. This is most evident in this classic tee from the collection. A casual silhouette is imbued with elevated designs that call to the designer's influences. A bold PUMA x JAHNKOY graphic sits at the front and 'Forver Forward' wording appears at the sleeves. A relaxed fit and JAHNKOY's signature cross-stiching bring subtle details to the forefront.
- Relaxed fit
- Rib collar
- Raglan sleeves for freedom of movement
- Forever Forward wording at sleeves
- Red and white cross stitching symbolizing Jahnkoy's signature design
- Bold PUMA x JAHNKOY graphic at front
- Made with organic cotton
- SHELL: 100% cotton
- Do Not Iron Print
- Use Only Mild Detergent
- Wash Garment Inside Out
- Wash With Similar Colours
- Do Not Dry Clean