Whatever is the opposite of routine, that’s what New York-based Jeff Staple is into. A design tour de force, entrepreneur, and self-professed sneakerhead, Staple’s energy is relentless. He has his hands in just about everything: graphic design, web design, clothing design, music, and writing. His latest PUMA x Staple ‘NTRVL’ Collection includes men’s and women’s ranges, and gives the traditional a solid twist of fashion-fitness. Designs adapt to every moment in the day with multifunctional constructions and details, premium materials, and performance tech. They take you from work to workout to casual evening out. They are made to un-routine your routine.