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FENTY PUMA

BY RIHANNA
2014

Rihanna draws on her fearless, visionary style as the new Women's Creative Director for PUMA.

2015

PUMA by Rihanna launches the Creeper – Rihanna's edgy remix of the classic Suede.

2016

Rihanna and PUMA debut a complete FENTY collection at Fashion Week 2016.