As Creative Director, Rihanna fuses her independent approach to music and fashion, her love of Japanese street culture, and the sport-driven design of PUMA. The result is her debut collection from FENTY PUMA by Rihanna and it's nothing short of fearless.
"I WANTED TO TAKE PUMA TO A NEW PLACE WITH SOMETHING UNPREDICTABLE AND UNEXPECTED." - RIHANNA
The FENTY® PUMA® by Rihanna runway collection has arrived. With a variety of footwear, apparel, and accessories – many of which made their debut on the runway this February – this collection ups the ante with a combination of sport influences, Japanese street culture, and classic Rihanna edge. From a lacing cami bra to tearaway track pants, the items in this collection are ready to push limits. Shop Rihanna’s first full collection with PUMA for the latest styles for men and women.